Father | "Mastor" | Chief Coordinator | Arts Manager
"Welcome. I am not a fan of bulky websites. There seems to be far too much info out there as it is....besides I am a very private person that developed this site to act as a handshake: a way to say 'hello, this is what I am about. Let's work and walk together.'
I believe impact is best measured in what you leave behind”
-Segun Lawal
He graduated from the Obafemi Awolowo University in 1997 as an accountant. In that year, Spirit of David began with the aim of redefining dance while glorifying God. In 2003, He was appointed the Vice Chairman of the Society for the Performing Arts in Nigeria, where he managed twenty two dance performances and shows until 2008.
In March 2008, Segun was selected by the United States Department of State; Bureau of Education and Cultural Affairs and the John F. Kennedy Center for the Performing Arts to participate in an International Cultural Exchange Fellows Mentoring Program for Performing Arts Managers. After which, he was awarded the prestigious Fellow of the Kennedy Centre for the Performing Arts, Washington DC. He was the first Nigerian to be so honoured in this discipline and program.
In 2021, Segun was endorsed by the Arts Council England as an exceptional Global Talent. This brings to bear over twenty-four years of creative content development, artistic planning and management, presenting and producing on four continents across the globe. Particularly in Spirit of David, his roles included Artistic Director, Chief Coordinator, Project Lead and CEO. He has pioneered and overseen the organization ninety-nine events and provided dynamic leadership since 1997.
Segun is also a commissioned chaplain offering humanitarian services to needy individuals, institutions and communities worldwide.
“Olusegun Lawal is a creative and artistic individual with close to 25 years of management experience within the entertainment and performing arts industries. He has extensive experience in providing training for arts and business management techniques and systems for the growth of commercially viable systems. A Fellow of the prestigious John F. Kennedy Centre for Performing Arts in Washington D.C. in the USA, he also holds a BSc in Accounting from Obafemi Awolowo University. He is also endorsed by the Arts Council England as an exceptional Global Talent.
With well over one hundred and fifty programs coordinated and successfully executed in over twenty years, Segun brings experience, structure, creativity and reliability to the events that matter to you. For a full proposal, EMAIL: pc@segunlawal.com
A 2008 Fellow of the Kennedy Center for the Performing Arts, Segun’s artistic management knowledge and skill is globally recognized and respected. From organizational structure, capacity building to funding and development, his understanding of the arts and its modern application is cutting edge. Register your arts manager, agent or theatre department now: email apme@segunlawal.com
Segun runs a series of advanced mental and critical thinking development training sessions. Completely out of the box and leaning on interactive, practical flows, #TheFew trains your work force to have the mental approach to problem solving most needed in the work place and the mission field. To enroll in this quarterly class, email: thefew@segunlawal.com
Using para-military tactics and plays, Segun runs community assignments/missions with a deep understanding of society, philosophies and generational challenges. With successful artistic tours to over 48 cities, his uncompromised dedication to bringing change is one to model. For details on his tactical, seminars and community initiatives through the Perazim International Chaplaincy Organisation, missions@segunlawal.com
Mr. Lawal is a trained African Business Manager with the British based company ETK Educational. His certified IQ (Industry Qualification) Level 6 Organisation Award in African Business Management (ABM) means Segun also possesses Achievement Certificates and Unit Credit Passes in disciplines covering Building African Businesses and Employment Culture in Africa with distinguishing skill sets in the performing arts. He is a certified ABM Course Facilitator.
Psegs (as he is fondly called) is perhaps the most dynamic and daring dance choreographer there is! With over four hundred dances choreographed in his thirty-four years of dancing, Psegs loves the stage and is constantly expressing Godly Truths in a way society can understand.
Segun Lawal has a strong passion to communicate deep, thought-provoking and inspiring Truths to his generation. His faith in the gospel of Our Lord Jesus Christ drives him to want to share good news, joy and hope through dances that are unique, professional and anointed. In twenty three years of staging shows across the world, Segun has presented some of the most thrilling and inspiring productions of our time rich in culture and colour . The ninety-nine, Spirit of David dance shows he has produced are among the many presentations he has been called to spearhead. Each one having uniquely themed, focused messages for audiences across board.
From Aberdeen to Johannesburg, the stage has become a platform to share powerful and needful perspectives on life and living. Communities appreciate the universal language of the performing arts and Segun speaks it fluently being able to translate sensitive and salient issues into choreographies and music. This has reflected in many young people finding definition and direction in their personal lives and professional pursuits. The essence, vibrancy and mood all serve to draw audiences into a world he firmly believes in and is committed to.
Such experience is unparalleled in his specific art and discipline and Segun is recognized in both faith-based circles and more secular enterprises as one of the leading creative minds in staged, musical and dance productions.
It’s everywhere: cases of depression, stress and people under immense pressure. An unorthodox approach to healing is found in dance therapy.
Dance movement psychotherapy (DMP) is the psychotherapeutic use of movement and dance to support intellectual, emotional, and motor functions of the body. As a form of expressive therapy, DMT looks at the correlation between movement and emotion. It seeks to help individuals achieve emotional, cognitive, physical, and social integration. Beneficial for both physical and mental health.
Segun Lawal and the infamous, Lanre Olusola have begun to discuss taking this to a whole new level in Nigeria. Both men possess proven skill sets in galvanizing positivity in individuals while strengthening participants and students from the inside out. Classes are scheduled to begin at the end of March 2018.
Segun is a certified African Business Manager. He is on the faculty of the Center for African Business Education, UK and facilitates related courses. The 3-day core ABM is a specialized course designed to provide a more practical approach to working and doing business in Africa. Through a rich case study bank and knowledge from various
African business owners & managers, this course analyses the continent by region using the SWOT and PESTEL frame works, and also drills down to country and industry level. It will identify opportunities and areas for improvement within your sector, whilst looking at key growth sectors and how the barriers to growth can be overcome. It examines market entry and marketing strategies and looks at their benefits and challenges.
The course also reviews the importance of having a strategic organizational structure in place and will outline methods of how you can achieve operational excellence. It looks at employment strategies, financial forecasting and how to uncover areas of practice that would not necessarily be considered in other parts of the world.
Segun’s expertise in stage art, administration and program coordination made him the stand out candidate to run point as consultant with the Public Affairs Section of the US Consulate General in Lagos when the Battery Dance Company came all the way from New York to host workshops and shows in Nigeria.
Very few arts managers can match Segun’s experience in program coordination, especially as it relates to staging performing arts/entertainment events. With over twenty one years of experience in over forty cities of the world, Segun's famous "show Bible" is the must-have manual when organizing events of any kind!
The visit of the Battery Dance company proved to be the first in a series of engagements.
Segun is a trainer and facilitator for specialized courses including:
-Anger Management which he presented at BirthKings seminars – a government/private initiative to train and further educate ex, Niger-Delta agitators.
-Creative Industry seminars which he is often invited to speak on across the country due to his unorthodox approach to messaging platforms, capacity building and audience engagement.
- #TheFew: These are intense single day training sessions that are strictly by invitation. Participants willing to build advanced problem solving and quantitative analysis skills are taken through “Quantico” type cognitive sessions and Thought Development exercises.
Segun loves the fluidity of the arts. Its unique perspective on societal and spiritual issues has always provided a desire to create productions that leave audiences transformed.
Over twenty-one years, he has been very fortunate to work with some of the most creative minds in Nigeria, providing artistic direction and discussion. These friends include TY Bello, Sarah Boulos, Wale Sodade, Bimbo Obafunwa, Bola Austen-Peters, DayoLiadi, ID Cabasa, Gbenga Adenuga, Yemi Amusan, Dozie Atuyei, Diran Olajoyegbe, Fred Williams, Buddy Agedah, Ice Nweke, Stella Damasus, Yinka Davies, Gbenga Yusuf, Niyi Ogunsanwo.
Segun is one of very few internationally recognized arts managers of prestige. His desire for an ever evolving platform for the arts was formalized in 2008 when he became a certified Arts Manager after receiving his fellowship at the Kennedy Centre for the Performing Arts, Washington D.C.
Segun is one of the best minds in integrating content development with program structuring. He offers training sessions in a wide range of topics from the basics of Mission and Vision Statements for Non-Profit Organisations to Advanced Techniques in Budgeting & Fund-raising.
His clients include curators, arts managers, artistic directors, program developers and event coordinators. As a ten-year professional arts manager and the twenty-one-year Chief Coordinator of Spirit of David Gospel Dance Club, Segun combines the knowledge of his advanced learning from the top performing arts institutions in the United States, with over two decades of performance experience and audience engagement to present tailored programs that enhance talent marketing and administrative output.
According to the NTA, in 2007 Celebrity Takes 2 attracted 13 million viewers in Nigeria alone. It aired in Europe also and was awarded the Most Entertaining Program for 2007 and its second season in 2009 also received similar plaudits. Segun featured as the Chief Judge and is also the Chairman for the Spirit of David Takes 2 Dance Company. He is a seasoned dancer with over thirty years of experience. He has performed around the world and loves the stage
Many of today’s top Nigerian choreographers point to Segun’s influence one way or the other and regard his tough but objective approach to judging competitions. He continues to honor invitations regardless of the size or audience.
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